3D production has historically been costly and time-intensive, but as technology continues to advance, some 3D technologies are being offered at no cost. Advertisers are using this technology to create content and experiences that increase engagement across platforms.
Open-source software like blender and free-to-use software like Unreal Engine are changing the 3D creation game. Not only are the programs free, but the educational communities surrounding these programs are expanding. This makes it easier to jump in and start using the software.
Unreal Engine 5 continues to add new innovations for virtual production and augmented experiences. Removing the cost of software is creating thriving communities that are causing rapid innovation, both in software development and in what people are creating.
This is great news for brands and advertisers. It takes the constraints away from production teams, allowing them to create content how they see fit. All you need is a team with the correct skill sets, and the possibilities are endless.
The eye-catching 3D advertisements and experiences created with these programs continue to evolve, creating spectacles that draw people in and get them talking. As technology advances we will continue to see development in this sector, especially within tools like these that everyone has access to.
At Nectar Studios we leverage these tools to create things like virtual sets created in gaming engines, photo-scanned CGI objects and augmented reality experiences.